SMART Goals To Grow Your Social Media Account

The media today cannot strive greatly without utilizing the advanced technologies available for use in this dispensation. That is why it is so important social media strategy like ‘S.M.A.R.T goals’ must be effectively implemented in order to stay relevant and make impact. Below is the succinct explanation of the acronym S.MA.R.T. goals to aid today’s media.

1. Specific:

In order to increase your social media reach, it is important to set aside specific goals that are clear and not open to interpretation, which will in the long run get you closer to your ultimate destination. For example, you can set a goal of having 700 or 7000 followers on specific social media platforms and work towards achieving that.

2. Measurable:

If what you are hoping to achieve cannot be measured, then your goal is not clear enough and not likely to contribute to your business. It’s necessary to identify your progress and see whether you’re making progress or not. Always take particular notice of the number of your followers because when it comes to success, numbers really matter. Don’t just know you were successful; know how you became successful.

3. Attainable: 

A question you should always as yourself is; have your social media accounts contributed to this particular metric in the past? Use that information to set goals that are within your reach. Expecting to have over 500 retweets weekly when you only have 700 followers on twitter isn’t going to work. It is good to challenge yourself by aiming big but it is better to set goals that are realistic and attainable.

 

4. Relevant:

Undoubtedly, one of the effective ways of staying relevant is being in touch with your followers on social media. Making your social account a resourceful point of communication with customers who would like to know more about your brand or product. You can stay relevant by driving traffic to your website by use of your social media accounts.

5. Time-bound:

It is important to set specific time frame to reach your goals. You’ll be kept accountable and away from procrastination by giving yourself a deadline to achieve your goals. 

By: Edward Kyei Frimpong

Eddybless200@yahoo.com

 

 

LIFE IS A BEAUTIFUL PUZZLE

The journey of life presents everyone with an opportunity to make choices that will determine their future. These opportunities come in different forms and times, but it is encumbered on each person to make the best choice out of the lot. 

Whiles some people joyously embrace the opportunities that come their way, there are others who only find interest in other people’s opportunities and thereby miss theirs. It’s a sad reality to know that you lose focus once you begin to compare yourself with others instead of appreciating the little steps you make ahead in life.

We may all not take the same progressive steps simultaneously in life; therefore, it is important to embrace your baby steps whiles striving to make an even greater impact in the days ahead. It is a waste of time to see yourself in competition with a fellow who is only focused on his designated journey. It is true we are all running a race in life with our own selves and not with others. Therefore, you only measure your progress with each level of your personal achievement along the way. Run your race and let others run theirs!

A beautiful element of life that brings complete understanding of all things is time. With time, the pain, sweat, passion and dedication to turn the opportunities to life successes will make a lot of sense. The problem is many people are not so patient enough to actualize their dreams in life. People are almost always in a rush to take the next decision that may eventually deter their progress in the long run.

The patience to endure the struggle till the fruitful season seems more like a myth than actual achievable feet. People do no realize that sometimes during their struggle is where they find the strength and creativity to birth out unique solutions to the challenges facing the whole nation. Giving up on your personal goals and aspirations in life is not only a disservice to yourself, but humanity. 

The uncertainty of life is what fuels one to be conscious and cautious of the kind of decisions to take at every point in time. That genuine fear of the unknown future is the spark that drives people to put in extra effort to secure a beautiful tomorrow. 

Irrespective on one’s affiliation and status in this journey of life, there will always come a time where you will need a helping hand to lead you to your destination. That period humbles everyone to accept the fact that every individual is important in their own way. Therefore, treating everyone with a level of respect is paramount in the quest to achieve your goals.

The big question now is what sort of decision are you making presently? What is your motivating factor in taking that decision? Are you certain about being successful with that decision? Is there a plan b in place if that initial decision fails? How long will it take to see the positive effect of that decision? 

If you can somewhat find answers to these queries above, you are halfway through arriving at your goal. Life will always push you to be an innovative leader and a constant problem solver. The most successful people you find around the world are all problem solvers. They all identify a need and mechanize ways and means to solve them. That is the beauty of life. 

The goal is not about avoiding any problems. The goal is to be strong and firm in the decisions you make to overcome the problems that will always knock at your door as long as you live. Therefore, it’s important to remain focused on your goals and unperturbed about the turbulent challenges around you. You only need to be dedicated to finding answers to the beautiful puzzle of life.

By: Edward Kyei Frimpong

Eddybless200@yahoo.com